Helmut Lang at Julius in Sacramento

 

“Today, the extremely popular label provides a modern look combining elements of “street edge” with femininity.”

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Helmut Lang became known for its minimalist, deconstructivist women’s designs in the 1980’s and 90’s. The label was relaunched in 2007 with new creative heads but with a continued reliance on the beauty in simplicity and a strict standard of quality. Today, the extremely popular label provides a modern look combining elements of “street edge” with femininity.