Opening CeremonyJulius Clothing
“At Opening Ceremony, each year marks a new opportunity to immerse shoppers in the fashion, culture, and character of a new country.”
Opening Ceremony appropriates the mission statement of the modern day Olympics from its founder, Baron Pierre de Coubertin. In 1896, he transformed what the Greeks had created into a modern day business venture—creatively merging sports, business, and global participation. Opening Ceremony applies these elements towards fashion, integrating American talent with international designers and artists. At Opening Ceremony, each year marks a new opportunity to immerse shoppers in the fashion, culture, and character of a new country. Staying true to its original Olympic themed concept, Opening Ceremony captures the essence of a featured country’s consumer experience and introduces a fresh group of artists, designers, and creators from abroad to its acclaimed roster of American designers.