Men's Brands : Patrick Assaraf

Sometimes the best things in life are the simplest, or as Mies van der Rohe so eloquently put it, "less is more."

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The line of luxury basics designed by Patrick Assaraf embodies his many schools of thought from over three decades of a rich career in menswear fashion.

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Inspired by the European elegance and tailoring of Italian menswear, the Patrick Assaraf line is a contemporary take on luxury, comfort, and ease which is the central principle of what he believes the ethos of luxury to be.

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The simplicity in his silhouettes allows for the elevation of what he calls "extravagance.” This extravagance exists in the progressive, high-end fabrication of Peruvian cotton, choice fabrics, and in the novelty of a vibrant color palette.

At the heart of this brand is integrity, one that Patrick Assaraf gives back to his customers, while presenting them with effortless basics, with elegance and simplicity.